Within the course of your lifetime, you've more than likely heard the phrase, "A picture is worth a thousand words," spoken at least once or twice. That phrase, while cliche, is very true--especially when it comes to producing a successful direct response television commercial.
Try turning the vocals off and watching your newest spot when it is complete--making sure to leave the music track on. If you can get the whole pitch without the spoken word, then you have a great spot.
Many times, there is a single shot that can either make or break the response. For example, picture the mother's face on the Sylvan Learning Center spot when she gets her son's report …
In DRTV, a picture really is worth a thousand words.(From the Lab)Within the course of your lifetime, you've more than likely heard the phrase, "A picture is worth a thousand words," spoken at least once or twice. That phrase, while cliche, is very true--especially when it comes to producing a successful direct response television commercial.
Try turning the vocals off and watching your newest spot when it is complete--making sure to leave the music track on. If you can get the whole pitch without the spoken word, then you have a great spot.
Many times, there is a single shot that can either make or break the response. For example, picture the mother's face on the Sylvan Learning Center spot when she gets her son's report …
In DRTV, a picture really is worth a thousand words.(From the Lab)Within the course of your lifetime, you've more than likely heard the phrase, "A picture is worth a thousand words," spoken at least once or twice. That phrase, while cliche, is very true--especially when it comes to producing a successful direct response television commercial.
Try turning the vocals off and watching your newest spot when it is complete--making sure to leave the music track on. If you can get the whole pitch without the spoken word, then you have a great spot.
Many times, there is a single shot that can either make or break the response. For example, picture the mother's face on the Sylvan Learning Center spot when she gets her son's report …
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