Sunday, March 4, 2012

Amid sea of red ink due to digital, it's smooth sailing for fashion magazines.(Special Report: Magazines: The A-List)(Brief article)

Byline: nat ives

Fashion magazines took only three spots on the 2007 A-List, but let's be honest: They easily could have taken more. While the proliferation of digital and other media kept the pressure on most magazine publishers this year, ad execs at those luxe glossies for moneyed aesthetes could truthfully say, "Your ad won't look as good and probably won't work as well anywhere else.''

That's one reason why it's hard to find a fashion title with an ad-page decline for 2007 to date. The fashionistas kept leveraging their tactile and emotional appeal against the web's inelegance, for January-through-October gains of 6.1% at Vogue (No. 5 on the A-List), …

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